Sales, Marketing & Communication Strategy Toolkit
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Sales, Marketing & Communication Strategy Toolkit

This Toolkit was created by ex-McKinsey, Havas & Deloitte consultants specialized in Sales, Marketing and Communication. It is considered the world's best & most comprehensive Sales, Marketing and Communication Toolkit. It includes all the Frameworks, Best Practices & Templates required to design and implement a robust Sales, Marketing and Communication strategy.

Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 33 Excel sheets | 1 hour of Video training

Number of users:

US $1,490

One-off payment & lifetime use

Content

contents

Objectives

This Toolkit includes frameworks, tools, templates, tutorials, real-life examples, best practices, and video training to help you:

  • Define and Implement your Sales & Marketing Strategy: (1) Market analysis, (2) Competitor analysis, (3) Sales analysis, (4) Marketing analysis, (5) Funnel process, (6) Company swot analysis, (7) Strategy frameworks, (8) Sales function vision, mission & values, (9) Marketing function vision, mission & values, (10) Sales strategic objectives & KPIs to reach our vision, (11) Marketing strategic objectives & KPIs to reach our vision, (12) Sales team & budget, (13) Marketing team & budget, (14) Four pillars: Product/Service positioning & value proposition, Communication strategy, Sales distribution strategy, and Pricing strategy
  • Define your Product/Service Positioning & Value Proposition: (1) Target market, (2) Product/service offering, (3) Product life cycle, (4) Product/service positioning: Key attributes, customer benefits & unique selling proposition (USP), (5) Value proposition, (6) Product packaging and design, (7) Product bundling, (8) Customer feedback integration
  • Define and Implement your Communication Strategy: (1) Background & context, (2) Communication objectives, (3) Approach, (4) Communication principles, (5) Overarching messages, (6) Stakeholder analysis, (7) Communication channels, (8) Key dependencies, (9) Communication risks, (10) High-level communication plan, (11) Detailed communication plan
  • Define and Implement your Sales Distribution Strategy: (1) Retail distribution, (2) Wholesale distribution, (3) Online distribution, (4) Own physical store distribution, (5) Franchising, (6) Strategic partnerships, (7) Multi-channel distribution, (8) Sales team structure, (9) Sales distribution strategy selection matrix
  • Define and Implement your Pricing Strategy: (1) Pricing fundamentals, (2) Pricing maturity model, (3) Current pricing maturity level, (4) Target pricing maturity level, (5) Pricing strategies, (6) Methods to set up price, (7) Discount types, (8) How to avoid price war
  • List your Potential Initiatives for each pillar
  • Create your Business Cases and Financial Models to assess Potential Initiatives
  • Prioritize, Plan and Implement your Projects: (1) Project Prioritization, (2) Business Roadmap, (3) Governance, (4) Dashboards, (5) Project Implementation: Agile Methodology, Design Thinking and Traditional Methodology, (6) Continuous Improvement (7) Post Projects Evaluation and Lessons Learnt, (8) Post Strategy Evaluation and Lessons Learnt
  • Define and implement your change management strategy and internal communication strategy: (1) Change management strategy, (2) Change management plans, (3) Implementation, tracking and progress management, (4) Effective communication
  • Engage your stakeholders effectively: (1) Stakeholder analysis, (2) Stakeholder engagement strategy, (3) Stakeholder engagement detailed plan

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  • Define and Implement your Sales & Marketing Strategy: (1) Market analysis, (2) Competitor analysis, (3) Sales analysis, (4) Marketing analysis, (5) Funnel process, (6) Company swot analysis, (7) Strategy frameworks, (8) Sales function vision, mission & values, (9) Marketing function vision, mission & values, (10) Sales strategic objectives & KPIs to reach our vision, (11) Marketing strategic objectives & KPIs to reach our vision, (12) Sales team & budget, (13) Marketing team & budget, (14) Four pillars: Product/Service positioning & value proposition, Communication strategy, Sales distribution strategy, and Pricing strategy
  • Define your Product/Service Positioning & Value Proposition: (1) Target market, (2) Product/service offering, (3) Product life cycle, (4) Product/service positioning: Key attributes, customer benefits & unique selling proposition (USP), (5) Value proposition, (6) Product packaging and design, (7) Product bundling, (8) Customer feedback integration
  • Define and Implement your Communication Strategy: (1) Background & context, (2) Communication objectives, (3) Approach, (4) Communication principles, (5) Overarching messages, (6) Stakeholder analysis, (7) Communication channels, (8) Key dependencies, (9) Communication risks, (10) High-level communication plan, (11) Detailed communication plan
  • Define and Implement your Sales Distribution Strategy: (1) Retail distribution, (2) Wholesale distribution, (3) Online distribution, (4) Own physical store distribution, (5) Franchising, (6) Strategic partnerships, (7) Multi-channel distribution, (8) Sales team structure, (9) Sales distribution strategy selection matrix
  • Define and Implement your Pricing Strategy: (1) Pricing fundamentals, (2) Pricing maturity model, (3) Current pricing maturity level, (4) Target pricing maturity level, (5) Pricing strategies, (6) Methods to set up price, (7) Discount types, (8) How to avoid price war
  • List your Potential Initiatives for each pillar
  • Create your Business Cases and Financial Models to assess Potential Initiatives
  • Prioritize, Plan and Implement your Projects: (1) Project Prioritization, (2) Business Roadmap, (3) Governance, (4) Dashboards, (5) Project Implementation: Agile Methodology, Design Thinking and Traditional Methodology, (6) Continuous Improvement (7) Post Projects Evaluation and Lessons Learnt, (8) Post Strategy Evaluation and Lessons Learnt
  • Define and implement your change management strategy and internal communication strategy: (1) Change management strategy, (2) Change management plans, (3) Implementation, tracking and progress management, (4) Effective communication
  • Engage your stakeholders effectively: (1) Stakeholder analysis, (2) Stakeholder engagement strategy, (3) Stakeholder engagement detailed plan

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  • Aurelien Domont

    Ex-Deloitte Consultant

    15 years of experience

  • Daniel Curtis

    Daniel Curtis

    Ex-McKinsey Consultant

    16 years of experience

  • Tony Altimore

    Tony Altimore

    Ex-Booz Allen Hamilton Consultant

    15 years of experience

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    Syed Ali Usman Gardezi

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    Abhishek Bhalla

    Ex-Accenture & IBM Consultant

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    Ex-Deloitte Consultant

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Strategy

Helping a global automotive company increase market share by 15% over 2 years through a comprehensive market entry strategy in Asia.

Business Plan

Developing a 3-year business plan for a small tech startup, resulting in a 50% increase in revenue and a successful Series A funding round within 12 months.

Operating Model

Redesigning the operating model for a global pharmaceutical company, resulting in a 20% reduction in operational costs and a 30% increase in efficiency within 18 months.

Digital Transformation

Implementation of a digital transformation strategy for a small retail business, resulting in a 40% increase in online sales and a 25% reduction in operational costs within 12 months.

Mergers & Acquisitions

Facilitating the merger of two mid-sized tech companies, resulting in a 25% increase in market share and $50 million in cost synergies within 18 months.

Valuation

Conducting a valuation for a mid-sized manufacturing company, resulting in a 35% increase in perceived market value and securing $75 million in investment within 6 months.

Post Merger Integration

Helping the post-merger integration of two financial services firms, achieving $100 million in cost synergies and a 15% increase in combined revenue within 24 months.

HR and Talent Management

Implementing a new performance management system across a multinational technology company, resulting in a 20% increase in employee productivity.

Leadership Development

Defining and implementing a global mentoring program that cut employee turnover by 29% through mentorship.

Supply Chain

Helping a leading global fashion brand cut down on its manufacturing lead times by nearly 60% by improving its sales & operations planning.

Lean Six Sigma

Implementing a Lean Six Sigma project to reduce production cycle time by 25% and increase customer satisfaction by 15% for a manufacturing client.

Mergers & Acquisitions

Helping on the acquisition of a European fintech company by a global bank, resulting in a 20% increase in digital banking customers and $200 million in cost synergies within 12 months.

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