Sales, Marketing & Communication Strategy Toolkit
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Sales, Marketing & Communication Strategy Toolkit

This Toolkit was created by ex-McKinsey, Havas & Deloitte consultants specialized in Sales, Marketing and Communication. It is considered the world's best & most comprehensive Sales, Marketing and Communication Toolkit. It includes all the Frameworks, Best Practices & Templates required to design and implement a robust Sales, Marketing and Communication strategy.

Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 33 Excel sheets | 30-min Video training

Number of users:

US $1,490

One-off payment & lifetime use

Content

contents

Objectives

This Toolkit includes frameworks, tools, templates, tutorials, real-life examples, best practices, and video training to help you:

  • Define and Implement your Sales & Marketing Strategy: (1) Market analysis, (2) Competitor analysis, (3) Sales analysis, (4) Marketing channel analysis, (5) Funnel process, (6) Company swot analysis, (7) Strategy frameworks: Ansoff Matrix, Blue Ocean Strategy, Entering a new market, Introducing a new product, Segmentation, Targeting & Positioning, (8) Sales function vision, mission & values, (9) Marketing function vision, mission & values, (10) Sales strategic objectives & KPIs to reach our vision, (11) Marketing strategic objectives & KPIs to reach our vision, (12) Sales team & budget, (13) Marketing team & budget, (14) Four pillars: Product/Service positioning & value proposition, Communication strategy, Sales distribution strategy, and Pricing strategy
  • Define your Product/Service Positioning & Value Proposition: (1) Target market, (2) Product/service offering, (3) Product life cycle, (4) Product/service positioning: Key attributes, customer benefits & unique selling proposition (USP), (5) Value proposition, (6) Product packaging and design, (7) Product bundling, (8) Customer feedback integration
  • Define and Implement your Communication Strategy: (1) Background & context, (2) Communication objectives, (3) Approach, (4) Communication principles, (5) Overarching messages, (6) Stakeholder analysis, (7) Communication channels, (8) Key dependencies, (9) Communication risks, (10) High-level communication plan, (11) Detailed communication plan
  • Define and Implement your Sales Distribution Strategy: (1) Retail distribution, (2) Wholesale distribution, (3) Online distribution, (4) Own physical store distribution, (5) Franchising, (6) Strategic partnerships, (7) Multi-channel distribution, (8) Sales team structure, (9) Sales distribution strategy selection matrix
  • Define and Implement your Pricing Strategy: (1) Pricing fundamentals, (2) Pricing maturity model, (3) Current pricing maturity level, (4) Target pricing maturity level, (5) Pricing strategies, (6) Methods to set up price, (7) Discount types, (8) How to avoid price war
  • List your Potential Initiatives
  • Create your Business Cases and Financial Models to Assess your List of Potential Initiatives
  • Prioritize, Plan and Implement your Projects: (1) Project prioritization, (2) Business roadmap, (3) Governance, (4) Dashboards, (5) Project implementation: agile methodology, design thinking and traditional methodology, (6) Continuous improvement (7) Post projects evaluation and lessons learnt, (8) Post sales, marketing and communication strategy evaluation and lessons learnt
  • Manage Change & Internal Communication: (1) Change management strategy, (2) Change management plans, (3) Implementation, tracking and progress management, (4) Communicate effectively

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  • Define and Implement your Sales & Marketing Strategy: (1) Market analysis, (2) Competitor analysis, (3) Sales analysis, (4) Marketing channel analysis, (5) Funnel process, (6) Company swot analysis, (7) Strategy frameworks: Ansoff Matrix, Blue Ocean Strategy, Entering a new market, Introducing a new product, Segmentation, Targeting & Positioning, (8) Sales function vision, mission & values, (9) Marketing function vision, mission & values, (10) Sales strategic objectives & KPIs to reach our vision, (11) Marketing strategic objectives & KPIs to reach our vision, (12) Sales team & budget, (13) Marketing team & budget, (14) Four pillars: Product/Service positioning & value proposition, Communication strategy, Sales distribution strategy, and Pricing strategy
  • Define your Product/Service Positioning & Value Proposition: (1) Target market, (2) Product/service offering, (3) Product life cycle, (4) Product/service positioning: Key attributes, customer benefits & unique selling proposition (USP), (5) Value proposition, (6) Product packaging and design, (7) Product bundling, (8) Customer feedback integration
  • Define and Implement your Communication Strategy: (1) Background & context, (2) Communication objectives, (3) Approach, (4) Communication principles, (5) Overarching messages, (6) Stakeholder analysis, (7) Communication channels, (8) Key dependencies, (9) Communication risks, (10) High-level communication plan, (11) Detailed communication plan
  • Define and Implement your Sales Distribution Strategy: (1) Retail distribution, (2) Wholesale distribution, (3) Online distribution, (4) Own physical store distribution, (5) Franchising, (6) Strategic partnerships, (7) Multi-channel distribution, (8) Sales team structure, (9) Sales distribution strategy selection matrix
  • Define and Implement your Pricing Strategy: (1) Pricing fundamentals, (2) Pricing maturity model, (3) Current pricing maturity level, (4) Target pricing maturity level, (5) Pricing strategies, (6) Methods to set up price, (7) Discount types, (8) How to avoid price war
  • List your Potential Initiatives
  • Create your Business Cases and Financial Models to Assess your List of Potential Initiatives
  • Prioritize, Plan and Implement your Projects: (1) Project prioritization, (2) Business roadmap, (3) Governance, (4) Dashboards, (5) Project implementation: agile methodology, design thinking and traditional methodology, (6) Continuous improvement (7) Post projects evaluation and lessons learnt, (8) Post sales, marketing and communication strategy evaluation and lessons learnt
  • Manage Change & Internal Communication: (1) Change management strategy, (2) Change management plans, (3) Implementation, tracking and progress management, (4) Communicate effectively

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  • Aurelien Domont

    Ex-Deloitte Consultant

    15 years of experience

  • Daniel Curtis

    Daniel Curtis

    Ex-McKinsey Consultant

    16 years of experience

  • Tony Altimore

    Tony Altimore

    Ex-Booz Allen Hamilton Consultant

    15 years of experience

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    Syed Ali Usman Gardezi

    Ex-McKinsey Consultant

    15 years of experience

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    Abhishek Bhalla

    Ex-Accenture & IBM Consultant

    15 years of experience

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    Karola McArthur

    Ex-Deloitte Consultant

    20+ years of experience

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    Akshata Prabhu

    Ex-Bain & Company

    5+ years of experience

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    Ilija Sovilj

    Ex-Ernst & Young Consultant

    10 years of experience

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    Hussein Al-Aaraj

    Ex-Accenture Consultant

    26 years of experience

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    Raimonds Kulbergs

    Ex-Deloitte & EY Consultant

    12 years of experience

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    Rafik Zemouli

    Ex-PWC & Kurt Salmon Consultant

    11 years of experience

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    Ricardo Agostini

    Ex EY and PWC Consultant

    19 years of experience

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    Gabriela Hrasko

    Ex-McKinsey Consultant

    15 years of experience

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    Yoann C.

    Ex-Mckinsey Consultant

    20 years of experience

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    Swati Lohiya

    Ex-Mckinsey Consultant

    17 years of experience

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