Sales, Marketing, Pricing & Communication Strategy Toolkit

This Toolkit was created by ex-McKinsey, Havas & Deloitte consultants. It is considered the world's best & most comprehensive Sales, Marketing, Pricing and Communication Toolkit. It includes all the Frameworks, Best Practices & Templates required to design and implement a robust Sales, Marketing, Pricing and Communication strategy.

750 PowerPoint slides
35 Excel sheets
1 hour of Video training

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Objectives

Frameworks, tools, templates, tutorials, real-life examples, best practices and video training to help you:

Define and Implement your Sales & Marketing Strategy: (1) Market analysis, (2) Competitor analysis, (3) Sales analysis, (4) Marketing analysis, (5) Funnel process, (6) Company swot analysis, (7) Strategy frameworks, (8) Sales function vision, mission & values, (9) Marketing function vision, mission & values, (10) Sales strategic objectives & KPIs to reach our vision, (11) Marketing strategic objectives & KPIs to reach our vision, (12) Sales team & budget, (13) Marketing team & budget, (14) Four pillars: Product/Service positioning & value proposition, Communication strategy, Sales distribution strategy, and Pricing strategy
Define your Product/Service Positioning & Value Proposition: (1) Target market, (2) Product/service offering, (3) Product life cycle, (4) Product/service positioning: Key attributes, customer benefits & unique selling proposition (USP), (5) Value proposition, (6) Product packaging and design, (7) Product bundling, (8) Customer feedback integration
Define and Implement your Communication Strategy: (1) Background & context, (2) Communication objectives, (3) Approach, (4) Communication principles, (5) Overarching messages, (6) Stakeholder analysis, (7) Communication channels, (8) Key dependencies, (9) Communication risks, (10) High-level communication plan, (11) Detailed communication plan
Define and Implement your Sales Distribution Strategy: (1) Retail distribution, (2) Wholesale distribution, (3) Online distribution, (4) Own physical store distribution, (5) Franchising, (6) Strategic partnerships, (7) Multi-channel distribution, (8) Sales team structure, (9) Sales distribution strategy selection matrix
Define and Implement your Pricing Strategy: (1) Pricing fundamentals, (2) Pricing maturity model, (3) Current and target pricing maturity levels, (4) Pricing strategies, (5) Price sensitivity analysis, (6) Setting up prices, (7) Discount strategies, (8) Avoiding price war, (9) Performance monitoring
List your Potential Initiatives for each pillar
Create your Business Cases and Financial Models to assess Potential Initiatives
Prioritize, Plan and Implement your Projects: (1) Project Prioritization, (2) Business Roadmap, (3) Governance, (4) Dashboards, (5) Project Implementation: Agile Methodology, Design Thinking and Traditional Methodology, (6) Continuous Improvement (7) Post Projects Evaluation and Lessons Learnt, (8) Post Strategy Evaluation and Lessons Learnt
Define and implement your change management strategy and internal communication strategy: (1) Change management strategy, (2) Change management plans, (3) Implementation, tracking and progress management, (4) Effective communication, (5) Stakeholder engagement strategy

What you get

Benefits of our Toolkits

Improve growth and efficiency

Improve the growth & efficiency of your organization by leveraging Management Consulting Toolkits created by ex-McKinsey, Deloitte & BCG Consultants.

A great investment for your career and organization

It cost us US$8M+ over the past 10 years to create all our Toolkits. Get them for a fraction of this cost.

Get a competitive advantage

It's like hiring Management Consultants to create all the practical Frameworks, Tools & Templates you need.

Get the job done quicker

Never start from scratch again with our ready-made and fully editable Frameworks, Tools & Templates in PowerPoint & Excel.

Don't reinvent the wheel

We have already worked 30,000+ hours over the past 10 years to create all the Management Consulting Toolkits you need.

Improve the capabilities of your organization

Learn how the Fortune 100 and the Global Consulting Firms do it.

Free support from tier-1 consultants

Get free support and advice from our ex-McKinsey, Deloitte & BCG Management Consultants.

Decrease your costs

Hiring tier-1 Consultants for a project would cost you $500k+. Way more expensive than our Toolkits, which will last you a lifetime!

Become your organization's subject matter expert

Impress your stakeholders with world-class approaches to resolve common business problems.

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The corporate and business strategy toolkit helped us clearly define our vision, strategic objectives and the initiatives required to reach our strategic objectives. By being clear on these 3 components, we were able to make the most of our financial and human resources. The company is now way more structured and our profit margin went from 12% to 19% in 1 year.

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